Top 5 Ways to promote your consulting business
There are multiple ways of getting your message out there. The internet has become a great platform through which you can make yourself visible, mostly because it is low-cost, if not free, and you can target the audience very well.
Below you have 5 ways that you can use to promote your consulting business.
1. Make a website
Your website serves as a lead generation tool, online brochure, catalog, and information source for your potential customers.
Your website needs to be very professional and built in accordance with your ideal client profile. In order to build a great website, you have to ask yourself the following questions:
- What do the visitors of your website see first?
- Can they clearly understand what are you offering?
- How many obstacles they may encounter before getting to purchase the product/service?
These questions will help you get a better picture of how your website should look like. Modern and efficient websites are well structured and have a minimalist and clear design. They are easy to use and accessible from any device.
Also, make sure your site is SEO friendly and don’t forget to include elements like Call to action, Portfolio, Testimonials, Contact page, Terms & Conditions.
All these will make your website noticeable among the millions of other websites.
If you can’t afford to have someone custom-design your website, put your site up using one of the companies like Wix, SquareSpace or Godaddy that provide templates and tools that make it easy to create a basic website.
Believe it or not, most people surf the internet for information more than for buying your service/product. Many business owners try to push their stuff on the prospects as hard as they can instead of giving them information first.
I think you pretty much figured out what a blog should offer. I case you didn’t, I will tell you:
Value, value and again…value!
You have to give in order to take.
Always have your client’s interests put first.
Give relevant information regularly so your readers will be so pleased they would have no choice but to keep following you. Do this long enough, and you’ll develop a community of trusted potential customers. Even if they’re not ready to buy right now, you will be the first option when the moment comes
3. Be active on Social Media
Here are some tips to take into consideration when you’re building your social media strategy:
- Always share and create valuable content! You may have heard the saying “Content is king.”, well…it really is. Before posting anything, ask yourself if what you’re about to make public is useful for somebody. Offer information and updates from your niche, give solutions to problems that are encountered by your audience.
- Make your posts interactive. Once in a while, you can make different types of contests. Make free giveaways, offer discounts, have something that gives your followers an incentive to action.
- Use videos and images. People are more prone to watch a video or read a post that has nice images than to read a big chunk of text. Facebook videos and especially live videos are more and more popular and in a short time, that’s what a big percent of Facebook will consist of. Give it a try and you will be surprised by the results.
- Act like a real human being. A big mistake many business owners make is forgetting that people interact with people, not with entities. Be emphatic and as authentic as you can be.
- Be engaged. Show people that you really care about them and what they are saying. Reply to their comments, shows appreciation, reward them for being there. By doing this you will create trust and build a loyalty based relationship.
Facebook’s tools are very effective and make it easy to target a specific audience. You can target people who like your page or by location, age, gender, and interests. Because Facebook collects user data, it can target your advertisement to those who are most likely to be interested in your product or service.
The platform also features an analytics tool to helps you understand which ads drive interest and sales.
5. Google Ads
When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business.
Depending on how much you bid compared to other consultants in the area, your ad may show up on the results page when people search for the terms you bid on. In addition to how much you bid, Google also takes into account the relevance and quality of your ad and website.
People searching Google are actively seeking what you offer. For example, it is not too presumptuous to assume that a user searching on “burgers Chicago” is looking for a place to get burgers. Since you can set the geographical location that you want your ad to show in, you can make sure only people in your area are seeing your ad.