Managing your own business can be stressful, but then getting clients to keep your business growing? That can be one of the most complex and anxiety-inducing challenges for a business owner.
Now in this post, I’m sharing 10 strategies that will help you get more clients for your business. Want to be booked in advance? Here are my favorite ways to do it:
1. Actively Participate in Facebook Groups
Yes, Facebook can be your ticket to grow your business. Although many people have been throwing the idea that “Facebook for business is dead.” Since Facebook pages now have a very small organic reach, so its easier for them to say that. Facebook pages might be going through something now but as a whole? Facebook can still be the best way to find clients and build your business.
How are you going to do it? Try to join Facebook groups where you think your ideal client might be hanging out. Like for example, you are a content writer, you might wanna join groups that has a number of members who are bloggers or small businesses. Then you can post or offer your services in the group to be able to find clients who might be in need of the services you are offering.
2. Try to perfect your current client’s processes to get more referrals
Take your time and plan out the processes that your current client will have. This way you will be able to plan out thoroughly the things that you need to get done with your client and try to be specific as much as possible. When you are able to do a smooth and perfect process, it will increase your chances to be referred to your client’s peers and friends.
Here’s an example of a professional process: Initial emails >> Phone consult (sometimes) >> Contract >> Deposit Invoice >> Questionnaire >> Proofs (Rounds 1, 2, 3) >> Final Invoice >> Installation >> Phone call instructions (if needed) >> Thank you email
3. Be Active on Social Media Platforms
Being active on social media platforms, not just Facebook but also Twitter, Instagram and other platforms where you can answer questions and post actively to promote your services, is another way to get more clients. You can make use of the hashtags related to the services you offer so can find potential clients specifically.
It’s very simple, but can be an incredibly effective way to find people who need what you’re selling right now. If they’re asking a question? Answer it! If they’re looking for someone to hire? Be sincere, let them know you can help, and give them a link to your portfolio.
4. Work with Clients who have a Large number of audiences
Working with clients who have a large number of audiences means that it could possibly help increase your chances to get more clients to work with you also! It could help increase your leads and give you bigger chances to be found through your clients’ site. Of course, if you work terrific and your work outcomes are outstanding it would give your current client’s audiences an opportunity to appreciate everything they find in your client’s site and look for the reason behind it!
5. Follow up with potential Clients who didn’t purchase
You probably have some emails from clients who initially inquired about your services and then never emailed you back. Follow up with them and shoot them an email. Try something like:
Thank you so much for considering my services recently. Even though we weren’t able to work together, I’m glad we were able to connect! As a new business owner, I’m eager to find ways that I can improve my business and enhance the experience for my future clients. If you’re up for it, I’d love to hear why you decided not to book my services. I know this might be an odd question, but I really do appreciate any feedback you can share.
6. Check with your past client to see if they need anything more
This would give them the impression that you are still willing to work for them. You can offer them new services or an upgrade or update that anything they may need to improve their business. Similarly, you might have recently discovered something that you think will surely help your clients. Perhaps it’s a new favorite plugin or an e-book you just wrote that you know they’d love. Send your past client an email letting them know about it. It won’t feel salesy if it’s genuine and they can tell that you’re just looking out for them.
7. Guest Blog on other people’s site
Doing a guest blog post may not be easy but it sure does help get you your potential clients! Try to search for sites that talks about or does anything related to the services you are offering and write them a guest blog post. Also, you should make sure that the website has a high number of engaged audiences to get you more chances of getting discovered. Then try to write genuinely and promote your business in between post but not too much. Be more like a helpful guide than on the services promoting side.
8. Build an Email list and Keep in touch
Building your email list of getting your own number of subscribers would help a lot. But you also need to make sure that you update and send them email every now and then. It could be an email about the new services you are offering or some freebies and other stuffs that you think might be helpful to them. But it’s very likely they will check their email, meaning you can “talk” to your potential clients and subscribers just about any time you’d like.
9. Do some Facebook Ads
Now for this one, you might’ve to spend some penny to run your Facebook ads but it does work! In my business, I do this often and it does help me get my potential clients. Facebook ads help you reach out to those people who are looking for specific services or interest which could highly increase your chances to get found! You can customize the ads to whichever you like, which country to target and what age you would like to see it.
10. Search Engine Optimization
Optimizing your website would give you the chance to be found on Google! Yes, although it might not be as often as possible, there are so many people who uses search engines to find anything they want to find on the internet and it might increase your chance as well! You might think that it would be difficult to get clients from search engines for the same reason I did, but if you work hard on your Search Engine Optimization (SEO), then it’s definitely possible!