Tag: Business coach

Questions You Must Ask to Find The Right Business Coach

Business coach with a question mark infront of face.

Having a business coach can make you a better and more successful business owner.

Whether you are at the early startup stage or ready to expand to a higher level, a coach can push you outside your comfort zone and provide the expertize you need to move forward and get through your barriers.

The only problem is that the market is full of business coaches. As we all know, some are great, and some are not.

A business coach is a vague term, and that’s why a lot of inexperienced and poorly skilled coaches can survive. But, it’s important to not fall for these wannabes, and that’s why you need to find yourself a good coach, someone with experience, with drive and skills that can help you improve your business.

How to choose a good business coach:

  1. Define your needs

A business coach can help you with a lot of things, from making presentations to developing your business and creating a plan for an extended period. Whether you want to improve your marketing strategy or you, need help with outsourcing tasks, and you don’t know how to manage that, a coach can take care of your problems. All you need to do is to define your needs in detail before anything else.

  1. Make sure they are honest and straightforward

Honest criticism is a must when it comes to coaches. A business coach should be objective, honest and sincere with you. She/He will tell you the truth even if that’s not what you want to hear and you must appreciate that and never take it for granted. A lot of people, especially in your close circle, like family and friends, will tell you the things you want to hear and not the things you need to understand. That’s why it’s so important to have a business coach that can show you where you are wrong and can point you in the right direction.

  1. Driven when it comes to your success

Look for someone who is genuinely interested in seeing you succeed.  Your potential business coach should be asking you questions to get a good grasp of where your company stands instead of talking about their accomplishments.

  1. Find someone compatible

Two persons are never the same, and it might be hard for you to find someone who is compatible with you — someone who has a personality that goes hand in hand with your character. As hard as it can be, you should give your best to find someone like that. You don’t want to have a business coach that yells “orders” and expects you to obey and do as he/she says. You need someone that you can trust and that makes it easier for you to speak and collaborate.

  1. Analytical skills

The role of a business coach is to help entrepreneurs improve their businesses. That’s why you should look for a coach that has a strong analytical side and logic and rational judgment.


What questions you need to ask to make sure the person you are talking to is a good business coach:


What do your clients have to say about you?

–  If most of the clients are satisfied and happy and they speak excellent and positive things, then your business coach is right. If negative feedback is the only thing you get, you might want to reconsider who you are working with.

 How many clients do you work with at once?

– The number can be very different from one coach to another. Some might work with dozens of lower-paying clients, and some might work with fewer higher-paying ones. Nevertheless, it’s important to ask your potential business coach this to get an idea of how they manage their clients and time and how they approach their work.

 What’s your business model?

– One model doesn’t fit all businesses. Unfortunately, there are business coaches that see it the other way around. They teach one business model that worked for them to every single one of their clients.

So, before starting to work with a coach, see exactly how his/her lifestyle looks like, how does the business sounds like and ask yourself if you want that for yourself and if that would fit your goals.

 What’s your coaching style?

– This is important. As I said before, you need to find someone compatible with you. The same thing applies here. Is your potential coach someone who shares from his/her personal experience or more from the experiences of others?

Is he/she someone who is really onto you all the time, keeps you accountable and emails you, or someone who’s more hands-off and needs you to ask them for things?

What are the biggest challenges you’ve experienced in your business, yourself or with your clients?

– Ask for specifics and detailed examples. Don’t settle for general answers like “ I helped people increase their profit.” If they do answer like that, ask more questions like “What kind of businesses did you work with? What was the time frame? What methods did you use? Can you give me an example of a company that increased their profit after working with you?

 How do you market yourself?

–  Based on the answers, you can see if the coach you are talking to is an expert or not. Does he/she apply the same strategies over and over again? What approach does he/she have when it comes to clients from different niches, with varying stories of background, different goals, etc. If the target audience is different, the advertising method should be different too.

How to Position Yourself as an Expert Business Coach When Unknown

Business coach consulting with client.

The world is full of business coaches, you can find one at every corner. Some of them are getting results for their clients, but most of them don’t.

Unfortunately, that’s not surprising at all, especially in today’s world. The industry is not in the best “shape” possible and a lot of people are wannabes without any experience or results. Nobody would care if those wannabes would just stay silent in their place without drawing attention. But, guess what, they don’t.

So, even if you are a well-intentioned and skilled business coach, these frauds can drag you in the mud with them.

How is that possible? Well, if you are unknown, there’s a chance your potential clients will be skeptical about your expertise and they might even think you are a fraud, and you don’t want that.

That’s why you need to position yourself as an expert. You need to show the world what you can do, what you know, what kind of results did you get. Put yourself out there with the good and the bad, don’t be afraid to show who you really are.

More often than not, this is what makes the difference. If you are wondering how you can do it, don’t worry, I’ll show you exactly how you can position yourself as an expert in the rest of this article.


There are several things you can do, so we’ll take them one by one.

                    1. Write a Book

Writing a book makes you trustworthy. A lot of people want to write books, but very few do. So, having your name on a published book will make people trust you and see you like the expert you are.

                 2. Speak at Events

Speaking in public can be scary, and it’s definitely not easy, but you need to get out of your comfort zone if you want to get closer to achieving your goal of positioning yourself as an expert.

You don’t need to start by speaking in front of 100 or 500 people. Take small steps at first, volunteer to speak at local meet-up events, or host your own masterminds, or even a cocktail party.

Start with 5 people and once you get more confident, gradually increase the number. At first, make sure that your speech is about something that excites you, this will make it a lot easier to speak.

Prepare yourself properly, you don’t want to make a fool of yourself, and try to speak confidently even if you are totally scared on the inside and your anxiety is as high as the sky. Walk around the room, engage with the audience.

Public speaking not only helps you to position yourself as an expert, but it can also bring you new business.

                 3. Use Social Media to your advantage

Social Media is one of the greatest tools you can use to position yourself as an expert.

Build your position and status by providing valuable content to your audience. Be consistent when it comes to your posts and make sure you are taking this seriously because it can be a game-changer if done properly.

Be direct, don’t try to create an image of yourself, drop all your masks and let your audience see who you are. Write as you speak, don’t be too formal. Imagine you are speaking with your friends, that’s the best way to think about it.

Same thing as with public speaking, engage with your audience. You do it by responding to comments, by asking questions, doing live videos.

Give, give and give some more. There’s no such thing as too much content, as long as it is valuable and it helps people. Hit them with all you got and they’ll be surprised by your determination and work attitude. Also, it will show that you are knowledgeable and you know what you are talking about.

                 4. Blog

Having your own website it’s pretty much a must nowadays. But more specifically, you should have your own blog. Having a blog enables you to share valuable content, whether in written or video format, on a regular basis. As you publish and promote your content online, you will gradually begin to position yourself as an expert on the topics that you focus on.

This also gives your audience a chance to share your content on multiple different platforms. Articles can be shared on Facebook, Instagram, Linkedin and many other channels. Your content will spread like a virus and that’s exactly what you want, the bigger the reach, the better.

                 5. Start a podcast

Many coaches choose podcasting as a way to share their message and grow their audience.

We consume our information in a lot of ways. And people want information to be convenient for them, they want to have it easy, fast and without a lot of trouble. That’s why podcasting has become so popular lately.

The other formats – video and text – require a lot of attention, you can’t read an article and drive at the same time, but you can listen to a podcast and drive.

Interviewing other experts or people in your field is a great way of positioning yourself as an expert. Don’t be afraid to aim high and don’t be put off by interviewees saying no.


Keep asking!

A great interview can be a fantastic promotional tool, a great lead generator, or a source of content in the future, so it’s worth taking the time to make sure it is all set up correctly.

If you’re interviewing someone in person make sure you have good lighting, zero or low ambient noise, and that you both are comfortable and well presented.

If you’re conducting an interview over Skype use a microphone or handsfree earphone set for the best quality sound. And where possible record using video — watching someone speak directly is so much more powerful than audio alone.

You have 5 methods you can use to position yourself as an expert, all you need to do now is to take action and implement. Start with something you can do right away, like writing content for your social media platforms or for your blog.