How to position yourself as an expert Business Coach when unknown
The world is full of business coaches, you can find one at every corner. Some of them are getting results for their clients, but most of them don’t.
Unfortunately, that’s not surprising at all, especially in today’s world. The industry is not in the best “shape” possible and a lot of people are wannabes without any experience or results. Nobody would care if those wannabes would just stay silent in their place without drawing attention. But, guess what, they don’t.
So, even if you are a well-intentioned and skilled business coach, these frauds can drag you in the mud with them.
How is that possible? Well, if you are unknown, there’s a chance your potential clients will be skeptical about your expertise and they might even think you are a fraud, and you don’t want that.
That’s why you need to position yourself as an expert. You need to show the world what you can do, what you know, what kind of results did you get. Put yourself out there with the good and the bad, don’t be afraid to show who you really are.
More often than not, this is what makes the difference. If you are wondering how you can do it, don’t worry, I’ll show you exactly how you can position yourself as an expert in the rest of this article.
There are several things you can do, so we’ll take them one by one.
1. Write a book
Writing a book makes you trustworthy. A lot of people want to write books, but very few do. So, having your name on a published book will make people trust you and see you like the expert you are.
2. Speak at Events
Speaking in public can be scary, and it’s definitely not easy, but you need to get out of your comfort zone if you want to get closer to achieving your goal of positioning yourself as an expert.
You don’t need to start by speaking in front of 100 or 500 people. Take small steps at first, volunteer to speak at local meet-up events, or host your own masterminds, or even a cocktail party.
Start with 5 people and once you get more confident, gradually increase the number. At first, make sure that your speech is about something that excites you, this will make it a lot easier to speak.
Prepare yourself properly, you don’t want to make a fool of yourself, and try to speak confidently even if you are totally scared on the inside and your anxiety is as high as the sky. Walk around the room, engage with the audience.
Public speaking not only helps you to position yourself as an expert, but it can also bring you new business.
3. Use Social Media to your advantage
Social Media is one of the greatest tools you can use to position yourself as an expert.
Build your position and status by providing valuable content to your audience. Be consistent when it comes to your posts and make sure you are taking this seriously because it can be a game-changer if done properly.
Be direct, don’t try to create an image of yourself, drop all your masks and let your audience see who you are. Write as you speak, don’t be too formal. Imagine you are speaking with your friends, that’s the best way to think about it.
Same thing as with public speaking, engage with your audience. You do it by responding to comments, by asking questions, doing live videos.
Give, give and give some more. There’s no such thing as too much content, as long as it is valuable and it helps people. Hit them with all you got and they’ll be surprised by your determination and work attitude. Also, it will show that you are knowledgeable and you know what you are talking about.
Having your own website it’s pretty much a must nowadays. But more specifically, you should have your own blog. Having a blog enables you to share valuable content, whether in written or video format, on a regular basis. As you publish and promote your content online, you will gradually begin to position yourself as an expert on the topics that you focus on.
This also gives your audience a chance to share your content on multiple different platforms. Articles can be shared on Facebook, Instagram, Linkedin and many other channels. Your content will spread like a virus and that’s exactly what you want, the bigger the reach, the better.
5. Start a podcast
Many coaches choose podcasting as a way to share their message and grow their audience.
We consume our information in a lot of ways. And people want information to be convenient for them, they want to have it easy, fast and without a lot of trouble. That’s why podcasting has become so popular lately.
The other formats – video and text – require a lot of attention, you can’t read an article and drive at the same time, but you can listen to a podcast and drive.
Interviewing other experts or people in your field is a great way of positioning yourself as an expert. Don’t be afraid to aim high and don’t be put off by interviewees saying no.
A great interview can be a fantastic promotional tool, a great lead generator, or a source of content in the future, so it’s worth taking the time to make sure it is all set up correctly.
If you’re interviewing someone in person make sure you have good lighting, zero or low ambient noise, and that you both are comfortable and well presented.
If you’re conducting an interview over Skype use a microphone or handsfree earphone set for the best quality sound. And where possible record using video — watching someone speak directly is so much more powerful than audio alone.
You have 5 methods you can use to position yourself as an expert, all you need to do now is to take action and implement. Start with something you can do right away, like writing content for your social media platforms or for your blog.