Category: Client Retention

Linkedin Plugin Comparison

Give Me Leads

Linkedin is getting known for generating client leads now, and keeping up with the people in your network is one of the most difficult things to handle. In terms of time matters for if you’d keep a focus on it, you might need to spend a much-needed amount of time to stay in touch with your connections or to grow your network. That’s where the automation tools come in.

A lot of automation tools have been introduced to the market and has been doing a good job maintaining one’s Linkedin account without the user having to spend a lot of time being on the platform.

So, allow me to introduce four automation tools that have high performing reviews and how it could help you generate leads, gain more clients, and grow your network on Linkedin!

 

Linked HelperLinked HelperLinkedIn mass messaging tool to send personalized messages to 1st level connections. If you’re searching for Linkedin automation tools, then you’ve already found them, because LH is like a Swiss knife. It almost has all the functions you need for automating your Linkedin account.

 

Meet LeonardMeet LeonardLeonard is an easy-to-use sales, marketing, and growth automation bot for LinkedIn. But with Leonard, you can now automatically send hundreds of personalized invitation requests in minutes. Leonard lets you engage in a couple of ways: Send bulk customized messages to your first connections.

 

Lead ConnectLead ConnectLead Connect the best LinkedIn Automation Tool. It’s a fully automated tool to allow increase connection and follow-ups, bulk messages, integration with Hubspot. Increase Lead Conversion, get perfect follow-up and close deals with the phone button on your website.

 

Linmail ProLinmail Pro – This is a private members site, and as such, you need to apply for membership. Among other things, LinMailPro allows you to personalize and automate private messages to your connections.

 

COMPARISON:

Comparison Chart of Linkedin Plugins

 

Let us know what you think of these automation tools and what would you probably use considering the information given.

Why Websites Are Dead

Business coach using a laptop on a table

Dated Content and Dead Links Will Punish Your Site

Along with the Internet boom came the massive proliferation of websites-since many websites are made not just for private use but to make money as well, websites. Find themselves having to compete with other sites of the same category when it comes to reaching and keeping their target audience.

 

SEO and Factors Affecting Page Rank

To reach their target audience websites find that they have to rely on search engines to list their site. Among the top results of a specific search, strings-this is because it is impossible for Internet users to memorize every website they need to and are interested. In visiting due to the unbelievably large number of sites dealing with almost all kinds of information and offering all types of services and goods out there. Most Internet users are doing research, are found not to type websites’ URLs directly but instead usually click on the top results that their preferred search engine gives. Because of this fact, sites who wish to be noticed by a large audience has to be seen by search engines first.

To get noticed by search engines, web designers use search engine optimization (SEO) techniques. SEO is the method used to increase a website’s ranking in search engine results listings. Using SEO websites have a higher chance of getting noticed by search engines and thus get seen by their target audience. Each search engine has their way of ranking websites but has at least several common ranking factors. The importance of the elements, however, varies for each search engine and some of the factors themselves are unconfirmed by search engine engineers. Although many factors do affect a websites ranking in search engine results only two significant factors that are needed to discuss in this article – content, and links.

 

Factors

Despite the unknowns, SEO experts agree on most of the elements and their importance. According to SEO experts the ten most important factors that can influence a web document’s rank at the major search engines, namely Yahoo!, MSN, Google & AskJeeves, for a particular term or phrase are the following:

  • Title Tag
  • Anchor Text of Links
  • Keyword Use in Document Text
  • Accessibility of Document
  • Links to Document from Site-Internal Pages
  • Primary Subject Matter of Site
  • External Links to Linking Pages
  • Link Popularity of Site in Topical Community
  • Global Link Popularity of Site
  • Keyword Spamming

 

Importance of Links in Page Rank

As shown on the list above links rank among the top factors that affect a web document’s rank. It was listed five times. Links, however, can impact a page rank both positively and negatively. Both internal and external links can affect the ranking of a website. However, if any of the links on the site are dead links or links that lead to 404 pages then instead of being an asset those links create an adverse effect. The quality of ties found on a page is therefore critical. They should have relevant anchor texts to point visitors to more information they need and should lead to relevant pages as well. Dead links are considered to be undesirable and will subtract from page rank.

 

Importance of Links to Visitor Retention

Links do not only affect the websites page rank but will affect visitor retention as well. Dead links are a sure turn off to visitors. Visitors who click on links expect to go to an existing page with relevant information. If there are dead links on your website, visitors might conclude that the site is updated that frequently and that the sites are not of good quality. If this happens, they will automatically try other websites that they feel caters to their needs and is less irritating.

It is also true that links to relevant sites might affect visitor retention for the worse since visitors might opt to stay with the appropriate location. However, good anchor texts leading to related sites are still relevant. Remember that if your website is a quality website although your links may increase the traffic to other sites visitors would always stay with your site and keep on coming back. Aside from that, visitors might perceive your website as a good starting point in their online activity and thus keep on coming back because of your links.

 

Importance of Content

As mentioned earlier, although you might have no dead links and your links may all be relevant, your website can still suffer if it is not a quality site or a site with quality content. Quality content means relevant and fresh content delivered regularly. Dated material is almost always a website killer. Visitors often go on the net to look for appropriate and timely content, unless they are researching history or some other well-established facts. However, being such a dynamic community, more often than not it is the new trends, new information, new products, discoveries, and everything else new, that people who go on the net look for it.

Although the content of the website might be interesting and well written, visitors will not opt to go back more than twice or thrice if they see that the content is not updated periodically. After all, what is the use of reading the same article over and over? Some websites even have last updated dates dated more than three years back. As soon as visitors see that date, they will know that the content is dated and will most probably never revisit the site.

 

The Deadly Combination

Dated content and dead links should never be taken for granted if you want your website to be a success. A site with either of the two will be penalized enough by visitors who opt never to come back or by search engines that will rank the website a little lower. But a site with a combination of dated content and dead links is sure to be relegated to the end of search engine results listings. And if people ever do visit the website with such a low ranking, they are bound never to return to revisit the site.

Get More Clients for Service Based Businesses

Components of Online Marketing

To get more clients, marketing plays an important role in business. Because it is the basis for reaching out to potential more clients and customers to expose what the business offers. With the massive impact of inventions and more importantly that of information communication technology, the way and method of promoting and marketing services and products have changed from the age-long use of electronic and print media. The best marketing options of this present age are internet or digital marketing. In this article, I will discuss in details, how service-based business owners can generate lead, get more clients, conversion and expand their business using the many platforms of the internet.

 

1. Website And SEO

The website signifies another office where all the services rendered are explained, itemized and structured. Any prospective customer can access the website at any time of the day. With website created, a need for a good ranking of the website is very important. The search engine optimization of the website makes it rank on popular search engines like Google, Baidu and Bing. The ranking provides an organic traffic to the website. Local SEO is perfect to capture the local lead. The search engine optimization requires a technical expertise to make the website rank higher using an ethical and safe method. Serviced based businesses can also get leads from search engine marketing which includes paying searching engine websites for advert promotions of their website for targeted leads that converts to sales.

 

2. Social Media Marketing

The social media represents a pull of billions of people from different regions, countries, and languages to create a perfect and flawless place well poised for marketing of service based businesses. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. All these platforms and many others have advert services for business to tap into the massive number of people visiting the social media daily through websites and applications to chat with friends and families. The social media marketing is a huge place to generate and draw leads for any of the services you offer. A business page or account is needed to run an advert and this page will indicate the service the business renders. For example, a business offering dental and oral health services will indicate it fully while another offering account auditing will also do same.

 

3. Email Marketing for More Clients Connection

This is another method through which online leads can be generated for service-based businesses. It involves the collation of e-mail address collected or captured from traffic visiting the websites. These e-mail addresses contain those of more clients that already paid for services and others that have not. Online leads can be generated by sending bulk e-mail messages to all the active addresses so as to get conversions and sales. E-mail platforms like Aweber are very useful for e-mail marketing. In conclusion, all the above options to gain more clients except one requires making payment to the platform concerned to have the advertisement and promotion running. Online lead generation is the most effective method for marketing and increasing sales and revenue through better reach, exposure, and engagement. Making the best of online lead generation options, however, requires a digital marketer, an expert that knows about how to set up an effective and productive online advert.

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.